If you have a book that you're hoping to bring to market, have you considered the power of book cover design to differentiate you from the sea of competition? Here are some tips for success:

1) Professional Cover Design

If you're serious about making your book a success, invest wisely in a book designer. Don't risk a poor response by attempting to do this yourself.

2) Be different

Being disruptive in a saturated market will always help you to get noticed and the same goes for design. Whatever the subject or niche, your cover needs to be strong enough to compel people to find out more.

3) Reflect the subject

There is no point going bravely into the world with a cover that confuses the subject matter. Yes, be creative in the interpretation but the cover has to link to the content.

4) Speak to your audience

This may sound like an obvious suggestion but if your cover doesn't resonate with your audience, your book won't be remembered or even read (unless, of course, you give away copies for free to your friends and contacts). So do your research.

Unless you are happy with launching a vanity project, or are only using your book as a giveaway at events, professional cover design will give your book the boost and interest it needs to convert interest into sales.

Cover design won’t be your holy grail of success without investing time and effort into effectively marketing your book, or better still hiring a specialist book marketing consultant or company. The cover is an essential element that creates the interest but without effective marketing behind it, no one will see it. Book publishing is a huge market and whilst taking a DIY approach can save you money, if you want to succeed, always hire experts to reach those buying customers or your time and your words will have been wasted.

To find out more about professional book cover design visit www.cre8urbrand.co.uk/book-design

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This article was written by Jason Conway, an award-winning creative professional, artist, writer and poet based in Stroud, Gloucestershire UK. You can find out more about his business at www.thedaydreamacademy.com or connect with him on social media.